Top 5 Beauty Retail Apps in Netherlands Q4 2022 Performance

During the fourth quarter of 2022, the top 5 beauty retail apps in the Netherlands showcased varying trends in weekly downloads and active users. Here’s an overview of their performance:

Douglas – Parfüm & Kosmetik saw fluctuating weekly downloads, starting at approximately 3.4K at the beginning of October and peaking at 9.7K in the final week of November. The app's weekly active users also exhibited a rising trend, growing from around 20.2K at the end of September to a peak of 28.1K by the end of November.

LOOKFANTASTIC -Beauty Shopping experienced a decline in weekly downloads, beginning at around 1.9K in late September and dropping to 833 in the last week of December. The app's weekly active users showed a similar downward trajectory, starting at nearly 11.5K and falling to 7.4K by the end of the quarter.

Nykaa Fashion – Shopping App had relatively low download numbers, fluctuating between 2 and 37 downloads per week. The app's weekly active users also remained modest, ranging from 45 to 98 throughout the quarter.

BEAUTY BAY showed minimal download activity, with weekly downloads ranging from 0 to 57. The weekly active users for the app saw a gradual decline, starting at 454 in late September and decreasing to 311 by the end of December.

Lush Fresh Handmade Cosmetics had sporadic download numbers, peaking at 74 in the last week of December. The app's weekly active users were also low, peaking at 46 in the final week of the year.

For more detailed insights and comprehensive data, visit Sensor Tower.